This is a region that globalization has not yet touched – there are no hypermarts or convenience stores. The locals still shop at the local butcher, baker and corner market.
The area is predominantly oriented towards le Marche, as all of the main roads follow the Foglia and Metauro rivers east through le Marche into the Adriatic. Le Marche is one of the least known regions in Italy . But it is finally being discovered by tourists. In 2005, the New York Times called le Marche “the Next Tuscany” and published a photo essay and travel guide on its website.